LightsUp USA: Driving Seasonal Growth with High-Converting PPC & Ad Campaigns
The Challenge: Maximizing Conversions In a Tight Seasonal Window
LightsUp USA, a specialty residential and commercial holiday lighting installer in Chattanooga, TN, faced a challenge typical of seasonal service providers: they had to capture a full year's worth of business within a tight 90-day seasonal window.
Their existing online marketing efforts generated poor quality web traffic, high cost-per-click rates, and unqualified inquiries. They needed a targeted paid search campaign combined with high-performance, conversion-optimized landing pages to turn ad spend into high-ticket sales appointments instantly.
The Approach: Localized Geotargeting & Landing Page UX Optimization
The Alynto marketing team engineered a comprehensive Google Search and Display campaign optimized for high-value localized conversions.
- Hyper-Localized Geotargeting: Set up precise radial geofences targeting high-net-worth Chattanooga neighborhoods, avoiding waste in non-serviceable outlying regions.
- High-Converting Landing Pages: Developed custom, lightning-fast landing pages with strong visual trust signals (e.g. before/after comparisons), transparent pricing estimates, and frictionless inquiry forms.
- LSI Ad Copy & Negative Keywords: Built high-relevance ad variations stuffed with intent-driven terms (e.g. "professional Christmas light installers near me") and excluded low-intent informational searches (e.g. "DIY lighting guide").
The Results: 310% Return on Advertising Spend (ROAS)
The campaign delivered immediate, record-breaking results for LightsUp USA, fully booking their service teams weeks before the holiday season kicked off.
By aligning localized pay-per-click (PPC) ads with a high-relevance, fast-loading destination page, Alynto turned passive web search traffic into high-ticket appointments, dropping their average customer acquisition cost (CAC) significantly.